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Research papers

Improving the travel experience

This paper analyses why past efforts to raise air passengers' satisfaction have not helped most airlines to differentiate themselves from competitors.Using years of historical and current data collected in the airline industry, the paper demonstrates...

Catalogue: Leisure 2006
Authors: Carsten Friedrichsen, Daniel Ray, David Perroud
October 8, 2006
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Citation

Friedrichsen, Ray and Perroud (2006a, October 08). Improving the travel experience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/improving-the-travel-experience


Research papers

How to measure the asymmetric relationship between attribute-level performance and overall satisfaction?

Measuring the asymmetric impact of attributes on overall satisfaction is a research topic of growing interest. The objective of this paper is to compare the predictive validity of five methods. A two-step methodology is used.First, using the Delphi...

Catalogue: ESOMAR Conference on Marketing 2004
Authors: Daniel Ray, David Gotteland, Vanessa Casacci
October 10, 2004
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Citation

Ray, Gotteland and Casacci (2004a, October 10). How to measure the asymmetric relationship between attribute-level performance and overall satisfaction?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-measure-the-asymmetric-relationship-between-attribute-level-performance-and-overall-satisfaction-